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DV360, or Display & Video 360, is a Google Marketing Platform tool that helps businesses manage and optimize their digital advertising campaigns across various channels, including display, video, and TV, allowing for programmatic buying and selling of ad space. DV360 allows for programmatic buying, which means ads are bought and sold using automated systems based on real-time bidding. This results…
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In programmatic advertising, deals are agreements between advertisers (buyers) and publishers (sellers) outlining how ad inventory will be transacted. These deals dictate access, pricing, and buying methods for inventory. Here… Read More
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Basic Hierarchy in DV360 (a demand side platform) is- Partner ➡️ Advertiser ➡️Campaign ➡️ Insertion Order ➡️ Line Item ➡️ Ad Group ➡️ Ads. An Insertion Order (IO) is a… Read More
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Campaign Manager 360 (CM360) simplifies campaign management. Here’s a step-by-step guide to setting up campaigns, placements, and ads: Step 1: Create an Advertiser Sign in to Google Marketing Platform. Under… Read More
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Integrating Google’s Campaign Manager 360 (CM360) with Display & Video 360 (DV360) offers powerful capabilities to improve campaign efficiency, audience targeting, and overall performance. Here’s how: 1️⃣ Centralized Tracking and… Read More
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YouTube video line items in DV360 allow advertisers to create engaging campaigns for YouTube and partner sites/apps using different formats. Below are the campaign objectives and their line-item subtypes: Campaign… Read More
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Floodlight in DV360 allows advertisers to track user actions on their website after interacting with ads. This helps understand user behaviors like purchases, sign-ups, cart additions, and more. A floodlight… Read More
About Me
I'm Akhilesh Singh, a versatile blogger exploring diverse topics. My goal is to impart valuable insights and knowledge to my readers, fostering an informative and engaging online community.
Latest Posts
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What is DV360 in Digital Marketing?
March 25, 2025
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Setup Campaign in CM360
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Benefits of Integrating CM360 with DV360
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Floodlight Tag Formats in DV360
March 25, 2025
