Integrating Google’s Campaign Manager 360 (CM360) with Display & Video 360 (DV360) offers powerful capabilities to improve campaign efficiency, audience targeting, and overall performance. Here’s how:
1️⃣ Centralized Tracking and Measurement
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Unified Conversion Tracking: Leverage CM360’s Floodlight tags for cross-channel tracking, feeding real-time data into DV360.
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Accurate Attribution: Avoid duplication by consolidating conversion data across all channels for better insights.
2️⃣ Automated Creative Management
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Creative Sync: Automatically sync creatives between CM360 and DV360 to ensure consistency and reduce manual errors.
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Dynamic Creative Support: Deploy advanced HTML5 creatives and rich media seamlessly in DV360.
3️⃣ Advanced Audience Targeting
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Audience Synchronization: Create audience segments in CM360 and easily activate them in DV360 for remarketing and conversion optimization.
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Detailed Segmentation: Build precise audience segments based on user behavior and conversion history.
4️⃣ Enhanced Attribution and Reporting
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Multi-Touch Attribution: Use CM360’s attribution models to measure the impact of each touchpoint and optimize bidding strategies in DV360.
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Offline Data Integration: Use CM360’s Data Transfer to integrate with BigQuery for in-depth reporting and analysis.
5️⃣ Brand Safety and Compliance
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Third-Party Verification: Ensure brand safety with CM360’s verification tools to combat invalid traffic and ensure policy adherence.
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Policy Monitoring: Track campaigns in DV360 for compliance with advertising standards via CM360.
6️⃣ Cross-Channel Frequency Control
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Unified Frequency Caps: Control ad exposure across DV360 and CM360 to avoid overexposure and enhance user experience with optimal impression delivery.
Integrating CM360 with DV360 provides a streamlined workflow, enhanced targeting precision, and a more effective way to manage cross-channel campaigns.
