Digital Marketing
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Floodlight in DV360 allows advertisers to track user actions on their website after interacting with ads. This helps understand user behaviors like purchases, sign-ups, cart additions, and more. A floodlight… Read More
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In DV360, conversions are tracked based on impressions and clicks within specified windows. Here are some key scenarios: Scenario 4 – Impressions Only, Last Impression Wins: 💠 March 1: Impression💠… Read More
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Floodlight activities help track conversions and create remarketing lists in DV360. Each tracked event requires a dedicated Floodlight activity, generating a unique tag code. Available Tag Formats in DV360: 1.… Read More
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Brand safety is essential for advertisers to prevent ads from appearing on inappropriate or harmful sites. In programmatic marketing, platforms like DV360, IAS, and CM360 help ensure a secure ad… Read More
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The “Instant Deals” feature in Display & Video 360 (DV360) simplifies media buying by allowing advertisers to quickly access premium inventory from supported exchanges without direct negotiations. 🔵 Where Instant… Read More
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In Display & Video 360 (DV360), a bidding strategy determines how the platform places bids for ad impressions to achieve the campaign objectives. 🔵 Types of Bidding in DV360 1️⃣… Read More
About Me
I'm Akhilesh Singh, a versatile blogger exploring diverse topics. My goal is to impart valuable insights and knowledge to my readers, fostering an informative and engaging online community.
Latest Posts
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What is DV360 in Digital Marketing?
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Setup Campaign in CM360
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Benefits of Integrating CM360 with DV360
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Floodlight Tag Formats in DV360
March 25, 2025
