Floodlight activities help track conversions and create remarketing lists in DV360. Each tracked event requires a dedicated Floodlight activity, generating a unique tag code.
Available Tag Formats in DV360:
1. Google Tag
✅ Overview: A JavaScript-based tag placed site-wide, enabling seamless tracking of multiple events. It simplifies tracking across multiple products.
✅ Works with Google Products? Yes
✅ App Compatibility? No (Apps use Firebase SDK for tracking)
✅ Supports Dynamic Tags in CM360? Yes
2. Iframe Tag
✅ Overview: Used on specific event pages, an alternative when Google Tag isn’t feasible.
✅ Works with Google Products? No (Not compatible with SA360, GA4, Google Analytics)
✅ App Compatibility? Yes (Does not require deep app integration like Firebase SDK)
✅ Supports Dynamic Tags in CM360? Yes
3. Image Tag
✅ Overview: Similar to iframe tags but primarily used when JavaScript-based solutions aren’t possible. Also used for email tracking.
✅ Works with Google Products? No (Incompatible with Google Ads, SA360, GA4, and GTM)
✅ App Compatibility? Yes
✅ Supports Dynamic Tags in CM360? No (Does not support dynamic tracking due to JavaScript limitations)
Key Concepts:
🔹 Tag: A code snippet (JavaScript, iframe, or image pixel) for tracking user interactions.
🔹 Dynamic Tag: Automatically updates based on user behavior or page content.
🔹 Global Snippet: A universal tracking script (gtag.js) enabling multi-product integration.
🔹 Event Snippet: Fires only on specific user actions (e.g., purchases, form submissions).
This ensures accurate tracking and optimization of digital campaigns in DV360.
