In DV360, conversions are tracked based on impressions and clicks within specified windows. Here are some key scenarios:
Scenario 4 – Impressions Only, Last Impression Wins:
💠 March 1: Impression
💠 March 3: Impression
💠 March 4: Impression
💠 March 5: Impression
🔖 March 10: Conversion
Result:
🖍️ No click, so no PostClickConversion.
🖍️ Conversion on March 10th is within 10 days of the last impression on March 5th, so it’s counted as a PostViewConversion.
Scenario 5 – Impressions Only, Outside the Conversion Window:
💠 March 1: Impression
💠 March 2: Impression
💠 March 3: Impression
🔖 March 15: Conversion
💠 March 18: Impression
Result:
🖍️ No click, so no PostClickConversion.
🖍️ Conversion on March 15th falls outside the 10-day window of the last impression (March 3rd + 10 days = March 13th).
🖍️ No PostViewConversion recorded.
Scenario 6 – Impressions and Clicks Outside the Conversion Windows:
💠 March 1: Impression
💠 March 3: Click
💠 March 4: Impression
🔖 March 20: Conversion
💠 March 23: Impression
Result:
🖍️ The conversion on March 20th is outside both the 15-day window for the last click (March 3rd + 15 days = March 18th) and the 10-day window for the last impression (March 4th + 10 days = March 14th).
🖍️ No PostClickConversion or PostViewConversion recorded.
Conversion Window in CM360 and DV360:
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Shorter Conversion Window: The effective window will be the shorter of the two (either CM360 or DV360).
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For example, if the window in DV360 is shorter than in CM360, DV360’s window will apply, and vice versa.
