Instant Deals vs. Negotiated Deals in DV360

The “Instant Deals” feature in Display & Video 360 (DV360) simplifies media buying by allowing advertisers to quickly access premium inventory from supported exchanges without direct negotiations.

🔵 Where Instant Deals Are Available in DV360:

• Google Ad Manager
• Magnite
• YouTube Instant Reserve Deals

🔵 How to Set Up an Instant Deal in DV360:

Step 1: Access Instant Deals

• Navigate to Inventory > My Inventory (or via Negotiations/Marketplace).
• Look for the Instant Deal icon to identify available exchanges.

Step 2: Initiate a New Instant Deal

• Under Orders and Deals, click New > Instant Deal.
• Choose a supported exchange (GAM, Magnite, or YouTube).
• Click New Instant Deal to continue.

Step 3: Configure Deal Details

• Deal Name: Assign a clear, descriptive title.
• Commitment Type: Select from available options (usually “Non-Guaranteed”).
• Targeting Options: Define at least one targeting signal, such as country, format, vertical, device, or publisher.
• Advertiser Access: Assign to all advertisers or specific ones as needed.

Step 4: Request a Forecast

• Click Request Forecast to send the proposal for evaluation.
• Note: CPM rates are typically “Market Rate” or “Agreed Rate,” with no negotiation flexibility.

🔵 How Instant Deals Function:

Step 1: Identify Suitable Inventory

• Use targeting parameters provided by exchanges to match inventory with audience demographics and content needs.

Step 2: Request a Forecast

• DV360 sends a forecast request to the exchange for estimated availability, pricing, and performance insights.

Step 3: Approve the Deal

• Review forecast data, including impressions, CPM rates, and inventory match.
• If it aligns with campaign goals, proceed with acceptance.

Step 4: Auto-Deal Creation

• Once approved, the exchange finalizes the deal automatically, reducing manual work.

Step 5: Manage the Deal in DV360

• The finalized deal appears under “My Inventory” for activation and campaign management.

🔵 Instant Deals vs. Negotiated Deals:

Instant Deals:

• No direct negotiation; pre-packaged inventory.
• Quick activation for immediate campaign launch.
• Limited customization with predefined targeting options.

Negotiated Deals (Guaranteed/Non-Guaranteed):

• Requires direct discussion with publishers.
• Longer setup due to negotiation and approval.
• More flexibility in targeting and pricing.