Campaign Manager 360 (CM360) simplifies campaign management. Here’s a step-by-step guide to setting up campaigns, placements, and ads:
Step 1: Create an Advertiser
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Sign in to Google Marketing Platform.
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Under Campaign Manager 360, navigate to Trafficking.
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Select “New” under the advertiser tab and create a new advertiser.
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Save and configure a parent-child advertiser relationship.
Step 2: Create a Campaign
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Go to the All Campaigns tab.
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Click on “New” to create a campaign.
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Enter campaign name and select the appropriate advertiser.
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Set the campaign duration with start and end dates and add the landing page URL.
Step 3: Create Placement
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In the campaign, click “New” and select Placement.
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Choose Site Directory and select the site for your ads.
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Enter the placement name and select the appropriate ad dimensions.
Step 4: Upload Creatives
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Choose the correct campaign from the All Campaigns tab.
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Under the campaign, click “New” and select the creative type (e.g., display, rich media, or video).
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Upload creatives and specify dimensions, then save.
Step 5: Create Ads
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In the campaign summary, click “New” and select Standard ad type.
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Assign unique ad names and link placements and creatives.
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Save your ad settings.
Step 6: Download and Send Placement Tags
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Ensure all components are active.
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Download placement tags from the “Tags” menu for implementation.
This streamlined setup allows for efficient campaign management and ad delivery.
