DV360

- Digital Marketing
What is DV360 in Digital Marketing?

By Akhilesh Singh / March 25, 2025

DV360, or Display & Video 360, is a Google Marketing Platform tool that helps businesses manage and optimize their digital advertising campaigns across various channels, including display, video, and TV,… Read More
- Digital Marketing
Types of Deals in Programmatic Advertising

By Akhilesh Singh / March 25, 2025

In programmatic advertising, deals are agreements between advertisers (buyers) and publishers (sellers) outlining how ad inventory will be transacted. These deals dictate access, pricing, and buying methods for inventory. Here… Read More
- Digital Marketing
Insertion Order and its Types in DV360

By Akhilesh Singh / March 25, 2025

Basic Hierarchy in DV360 (a demand side platform) is- Partner ➡️ Advertiser ➡️Campaign ➡️ Insertion Order ➡️ Line Item ➡️ Ad Group ➡️ Ads. An Insertion Order (IO) is a… Read More
- Digital Marketing
Setup Campaign in CM360

By Akhilesh Singh / March 25, 2025

Campaign Manager 360 (CM360) simplifies campaign management. Here’s a step-by-step guide to setting up campaigns, placements, and ads: Step 1: Create an Advertiser Sign in to Google Marketing Platform. Under… Read More
- Digital Marketing
Benefits of Integrating CM360 with DV360

By Akhilesh Singh / March 25, 2025

Integrating Google’s Campaign Manager 360 (CM360) with Display & Video 360 (DV360) offers powerful capabilities to improve campaign efficiency, audience targeting, and overall performance. Here’s how: 1️⃣ Centralized Tracking and… Read More
- Digital Marketing
YouTube Video Line Items in DV360

By Akhilesh Singh / March 25, 2025

YouTube video line items in DV360 allow advertisers to create engaging campaigns for YouTube and partner sites/apps using different formats. Below are the campaign objectives and their line-item subtypes: Campaign… Read More