Floodlight in DV360 allows advertisers to track user actions on their website after interacting with ads. This helps understand user behaviors like purchases, sign-ups, cart additions, and more.
A floodlight activity refers to specific actions advertisers want to track, such as conversions and remarketing. It’s an HTML snippet placed on the website to monitor these events and gather insights.
Here are the types of Floodlight activities:
- Counter Floodlight Activity
These are used to track non-sale interactions or user actions on the site, such as button clicks or form submissions.- Session: Counts one conversion per user per session.
- Standard: Counts every conversion.
- Unique: Tracks the first conversion per user each day.
- Sales Floodlight Activity
These track conversions related to sales, ideal for e-commerce sites or tracking transactions.- Item Sold: Tracks all conversions, number of items sold, and total revenue.
- Transaction: Counts each conversion and tracks the number of items and revenue from the transaction.
By using Floodlight activities in DV360, advertisers can measure campaign performance and refine their strategies for better conversion rates.
