YouTube video line items in DV360 allow advertisers to create engaging campaigns for YouTube and partner sites/apps using different formats. Below are the campaign objectives and their line-item subtypes:
- Campaign Objective – Brand Awareness and Reach This objective focuses on reaching a wide audience and boosting awareness.
Line-Item Subtypes:
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- Efficient Reach: Expands reach with in-stream (skippable, bumper), in-feed, and Shorts ads.
- Non-Skippable Ads: Non-skippable ads (7-15 sec) for broader reach. (Whitelisting enables 20-sec non-skippable ads).
- Target Frequency: Targets the same audience multiple times using various ad formats.
- Ad Sequence: Displays ads in a specific sequence to tell a story.
- Campaign Objective – Product and Brand Consideration This objective encourages users to explore products or services.
Line-Item Subtypes:
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- Video Views [Exclude YT Shorts]: Optimize for video views using skippable or in-feed ads on CPV.
- Video Views [Include YT Shorts]: Includes YT Shorts for video views optimization on CPV.
- Ad Sequence: Uses skippable ads in a sequence to tell a story.
- Campaign Objective – Drive Conversions This objective optimizes campaigns for traffic, leads, or sales.
Line-Item Subtypes:
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- Video Action: Optimizes for conversions using skippable, in-feed, and Shorts ads (replaced by Google’s DemandGen LIs).
Key Terminologies:
- In-Stream Ads: Play before, during, or after a video (5-30 sec), skippable or non-skippable.
- In-Feed Ads: Appear on YouTube homepage or search results.
- Bumper Ads: 6-second non-skippable ads.
- Skippable Ads: 15-30 sec ads viewers can skip after 5 seconds.
- YouTube Shorts Ads: Vertical ads in between YouTube Shorts videos (up to 60 sec).
- Non-Skippable Ads: 15-30 sec ads that must be watched.
